‘horsey’ by eungi kim – ’seoul cycle design’ competition shortlist revealed

‘horsey’ by eungi kim from korea is one of the shortlisted design entries from more than 3000 participants in recent designboom competition, ‘seoul cycle design competition 2010‘, organized in collaboration with seoul design foundation.
designer’s own words:
‘horsey’ is an attachable bicycle ornament/accessory which makes one’s bicycle look horsey! The ‘horsey’ package includes wooden ornaments (horsey shape body), metal parts, and screws. The manual is very simple so that anyone can easily arrange it according to one’s needs.  Through this ‘horsey’ project. I wanted to give a special look to bicycles so that people would care about cycling not only as transportation but also as a lovely pet.


[Via]