Fuseproject Archive

Jawbone Jambox Wireless Speaker by FusePoject

Jawbone has released a new wireless speaker for mobile devices called the JamBox with a fresh design from Fuse Project.  The JamBox is a wireless speaker and speakerphone that adds much needed volume to mobile devices like your iPad, Nintendo DS or your mobile phone.  For a small speaker, it kicks out 85 dB of clear audio, placing it between the audible volume of a motorcycle and a rock concert.  Okay, maybe closer to a moped, but still.

Text by FuseProject :

After 5 consecutive best-seller bluetooth headsets that have redefined the market, our venture-design partner Jawbone and fuseproject announce a new product category: the first intelligent wireless speaker and speakerphone. JAMBOX redefines how people can connect with all of their audio devices as well as creates new use cases. JAMBOX is about cutting the wires that literally bind conventional devices together with the ability to seamlessly stream and share music, movies, games, phone and conference calls anywhere.

Using principles of minimalist design, less parts and simpler assembly, we designed the JAMBOX to be portable, robust and have maximum sound output integrity. With its stainless steel construction and industrial-weight molded rubber casing, it is built differently from other typical speakers: All four sides of JAMBOX are wrapped in a single grill to cut down on moving parts. The perforated metal sheaths are textured to reduce vibration, and bear four distinct patterns that visually reflect sound in the form geometric patterns, this brings an artisan quality to the JAMBOX’s pure box aesthetic.

We also designed the communications around the JAMBOX, starting with the simple sneaker-box packaging that romanticizes the original boombox, “that was then”, with new modes of consuming and sharing music, “this is now”

Yves Béhar’s DIY Spectacles Help Mexican Students See, Learn Better

“See Better to Learn Better” is a free eyeglasses program in partnership with the Mexican government. The collaboration between the non-profit and Yves Béhar/fuseproject has lead to Collección Escolar 2010. A collection of customizable and iconic corrective eyewear that is specifically designed for students, ages 6-18 years old.

The glasses are designed with two part frames that are fully customizable with top and bottom colors that can be mixed and matched to fit all children’s personal choices.

The glasses, produced by Mexican eyeglass manufacturer Augen, are designed to be worn beyond the classrooms utilizing materials, advanced Gilamid plastic, with its hyper-flexible property, making them practically indestructible.

Students can also create their very own pair of glasses with their favorite styles, size and color combinations through the special options catalogue.

“The aim of “See Better to Learn Better” is to provide a solution to children in families that cannot afford the high cost of an eye exam and eyewear. The program gives a free eye exam administered in schools and students pick their own frames. The prescription and desired frames are produced locally by Augen, a Mexican company, and then delivered to the schools.” – fuseproject



The New PUMA Packaging by Fuseproject

Again, this is something from Fuseproject!

“In partnering with PUMA, a leader in sportswear, shoes and products, we looked to create a game changing packaging system that would greatly reduce their footprint and build on their initiatives toward cleaner, greener, and safer practices contributing to a better world around us.

The challenge was to look at one of the most difficult and stagnant issues facing the retail industry in regards to sustainability and environmental harm: packaging, and more specifically shoeboxes. Boxes contribute to millions of tons of waste a year and even with proposed second uses, they are eventually thrown out.

For 21 months, boxes and systems were studied: how to fold them, how to ship them and how to reduce them. But all of these were incremental steps; reduction can only do so much. Finally, we explored getting rid of them altogether. We discovered a new design solution, a “clever little bag”.

Why is it so clever? By providing structure to a cardboard sheet, the bag uses 65% less cardboard than the standard shoe box, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and replaces the plastic retail bag.

The cardboard structure is die cut from one flat piece of material and has no additional printing or assembly, thus it can be returned to the stream faster and more efficiently. The structure was created with four walls that taper in to allow for secured stacking, another important element left over from the original shoebox.

The bag is non-woven which means less work and waste (it is stitched with heat). It protects the shoes from dust and dirt in the warehouse and during shipping. The “clever little bag” is an iconic brand element upon leaving the store as it replaces the plastic shopping bag, and it is also used for shoe storage in travel suitcases. The bag is made of non-woven polyester consisting of recycled PET, and eventually is also recyclable.

With our ‘clever little bag’, Puma kicks-off the next pivotal phase of it’s sustainability program. The tens of millions of shoes shipped in our bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year. In other words: approximately 8,500 tons less paper consumed, 20 million Mega joules of electricity saved, 1 million liters less fuel oil used and 1 million liters of water conserved. During transport 500,000 liters of diesel is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic.

In changing the packaging and distribution life cycle from the ground up, we want our new design and comprehensive solution to encourage other retail companies to follow suit. That such a little bag can have such a big impact…you can see why we called it clever.

The roll out of the new packaging and distribution system is planned for 2011.”